About We Make Footballers
The UK’s most trusted junior football coaching
We believe every footballing nation deserves a stronger grassroots foundation - because that’s where the love for the game truly begins.
Grassroots football is the heartbeat of childhood passion, yet parents and volunteers are rarely trained or supported to introduce the sport in those crucial early years. With large groups and limited guidance, it’s easy for young players to miss the spark that keeps them in the game for life.
We’re here to change that - helping every child reach their potential through age-appropriate, experience-based coaching that builds confidence, skill, and a lifelong love for football.
10 years
Ten years ago we started We Make Footballers to provide best in class football coaching for boys and girls of all football experience levels.
120+ academies
It’s grown to 106 academies around the country, each now feeding into a local grassroots team and professional club academies when the time is right.
Guided discovery helps to develop creative problem solvers
300+ players signed at pro clubs
Over the years we’ve developed a discovery learning theory to make our training fun, but effective. With over 300 players signed to professional clubs, it seems to be working!
The right approach
We find if you give players all the answers, they get lazy. They don’t think for themselves. They can’t problem solve. We want to present situations in which the environment teaches them and they can learn continuously with no fear of making mistakes.
We Make Footballers believe in a combination of learning through discovery, guided discovery and occasionally an autocratic (controlling) coaching style.
Guided discovery will often speed up the process in which the player finds the ‘right answer’. With trial and error, we are hoping the child gets the answer, however it may not come. The guidance points them in the right direction (the right direction is always open to interpretation).
We recruit the best young coaches in the country
At We Make Footballers, our strength lies in our coaching. We’ve searched far and wide to bring together the best junior football coaches in the country - dedicated professionals with a passion for developing young players.
Our coaches aren’t just highly trained; they’re constantly improving. Through ongoing professional development, close mentoring, and our structured coaching pathway, we ensure every session is delivered with energy, expertise, and enthusiasm.
Beyond FA Qualifications, we’ve created our own We Make Footballers Coach Training Programme - designed to elevate our team and maintain the highest standards across all our academies. This guarantees consistency, quality, and an environment where every child can thrive.
We don’t just make footballers - we also make outstanding coaches.
Qualified, energetic coaching
Many of our academy managers are FA Level 3 qualified, with younger coaches typically holding Level 1 and 2 qualifications. Coaches, often with a high-level playing background, undergo our We Make Footballers exams, ensuring a creative and imaginative coaching environment.
Safe & secure at all times
All of our staff members go through an extensive training programme which ensures you know your children are 100% safe in our care. Every coach must hold a valid DBS check before they can begin working with any children.
Great facilities - rain, hail or shine
We take great pride in the venues we hire and the majority have access to indoor and outdoor facilities during the winter months, which means our training is rarely cancelled!
Affordable football classes at an academy near you
We Make Footballers is able to offer a high level of coaching at the best facilities while still keeping our prices at an affordable level. We’re passionate about helping every child become the best footballer they can be and we always ensure that each parent leaves feeling that we have delivered a session with great value for their money.
We Make Footballers believe in a combination of Learning Through Discovery, Guided Discovery and occasionally an Autocratic (controlling) coaching style.
What type of coaching suits you?
From first-timers to rising talents, both training packages suit every child’s football experience level.
Weekly Group Training
A fresh class every week. Our 39-week school term schedule focuses on a new football fundamental each week along with 1-on-1 practice. Just find a day and time that suits you.
MORE INFORMATIONFootball Holiday Camps
The football fundamentals complete with games, matches, tournaments, and catering. Our week-long school holiday camps focus on first-timers, friendship, and children seeking faster progression.
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